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很多年以前,企业的营销,走的其实就是“伟大光荣正确”的路线,企业的使命是伟大的,为本企业工作是值得夸耀的,企业的发展思路和模式是正确的。为了将这些信息传递到目标消费群体,企业无论是文本,还是图片,都精心打造,且不允许随意改动。每一条营销信息,做得都像“统发稿”一样,看似精美,实则枯燥无味,甚至面目可憎。
Many years ago, the marketing of an enterprise was in fact a “great and honorable” course. The mission of the enterprise is great. The work of the enterprise is worth to be boasted. The development ideas and models of the enterprise are correct. In order to deliver this information to the target consumer group, companies, whether textual or graphic, are crafted and are not allowed to change. Every piece of marketing information is done like the “Unofficial Contributions”, which looks beautiful but is actually boring and even offensive.