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邮政政企分开后,市县邮政局已不再具有对邮政市场的监管职能,已经成为一个完全的被监管者。局长作为邮政企业的负责人,在集团公司的发展战略定下来后,如何从原来被动的“办”邮政到如今主动的“抓”邮政,如何在传统的运行模式下,实现“以市场为导向,以客户为中心”现代营销观念的转变,具体战术的展开就显得尤为重要。当好“首席”营销员,成为一名营销的实践者,是基层邮政局长需要解决的首要问题。
After the separate postal government and enterprises, the county post office no longer has the regulatory function of the postal market, has become a full supervisor. As head of the postal enterprises, after setting the development strategy of the group company, how can the director, from the original passive “postal service” to the initiative of “grasping” the postal service, implement the “market-oriented , Customer-centric ”changes in the concept of modern marketing, the development of specific tactics is particularly important. Being a good “chief” marketer and becoming a marketing practitioner is the top issue that the grassroots postmaster needs to address.