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品牌本身就具有巨大的价值。品牌的多少,与国际竞争力的强弱成正比。品牌已成为我们这座城市2005年最热的话题之一。然而一个品牌需要大量投入和长期培育。在只追求短期实绩的现行管理体制下,谁来为品牌经营买单?品牌建设是一个长期过程,需要前期大量的投入甚至要有亏损的准备,这种规律性需求恰恰与目前绝大多数国企的重产能、重利润的考核模式背道而驰。忽如一夜春风来品牌,成为我们这个国家、这座
The brand itself has great value. How much the brand is proportional to the strength of international competitiveness. The brand has become one of the hottest topics in our city in 2005. However, a brand needs a lot of input and long-term cultivation. Under the current management system that pursues short-term performance only, who pays for the brand management? Brand building is a long-term process that requires a large amount of input or even loss preparation in the early stage. This regular demand precisely matches the current situation of the vast majority of state-owned enterprises Heavy production capacity, profit margins assessment mode runs counter to. Suddenly as a spring breeze to brand, become our country, this