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搜索引擎巨头如何艰难地拓展业务?早在2006年8月,《牛津英语词典》更新词条时就把“Google”作为动词列入,意思是在互联网上进行搜索。这让谷歌公司跻身诸多如Xerox﹑FedEx和TiVo品牌之列,品牌名称成为某种动作的代名词。
As early as August 2006, the Oxford English Dictionary updated the entry with “Google” as a verb, which means searching on the Internet. This puts Google among the many brands such as Xerox, FedEx and TiVo, and the brand name is synonymous with something.