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本文主旨在于探讨平面设计里关于汉字美学的特点。经由对汉字的产生及其发展之解析,了解汉字的几千年历史文化,由汉字的基本构字规则至汉字构架、形式、站在美学的学术角度予以剖析;考究汉字的最初构思,发现其在视觉传播之中彰显出来的别样吸引力,阐释汉字在其二维平面构架之中的审美性特点和汉字在平面设计体现出来的艺术文化价值。
The purpose of this article is to explore the characteristics of Chinese aesthetics in graphic design. Through the analysis of the generation and development of Chinese characters, we can understand thousands of years of history and culture of Chinese characters, from the basic rules of Chinese character formation to the Chinese character structure, form, and aesthetics from the academic point of view to analyze; the initial idea of Chinese characters and found that The different kinds of attractiveness demonstrated in the visual communication to explain the aesthetic characteristics of Chinese characters in their two-dimensional planar structure and the artistic and cultural values of Chinese characters in graphic design.