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文章以体验经济时代为背景,以体验为研究视角,针对体验经济背景下的武术传播展开研究。文章以体验主题、体验强度、体验类别三个方面为基点,就武术在传播渠道、传播对象、传播效果中出现的“官主竞技,民主传统”、“少习竞技,老习传统”“、竞技主导,传统衰退”等问题提出了相应的对策。并提出了体验经济背景下武术传播的三个主要方向:科学养生方向、创新演艺方向和体验式旅游方向,提出了武术在传播中应遵循的四个主要原则:整体化、简单化、层次化和休闲化。
Taking experience economy as the background and experience as the research perspective, the article studies the spread of Wushu under the background of experiential economy. Based on three aspects of experience theme, experience intensity and experience category, this paper analyzes the main points of “official competition and democratic tradition” that Wushu appears in communication channels, communication objects and dissemination effects. “”, Competitive dominance, traditional recession "and other issues put forward corresponding countermeasures. And puts forward three main directions of Wushu dissemination under the background of experiential economy: the direction of scientific regimen, the direction of innovative performing arts and the experiential traveling direction, and puts forward four main principles to be followed in the dissemination of Wushu: integration, simplification and hierarchy And leisure.