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在日常生活中,除非你是一个与电视“绝缘”的人,否则,打开电视,电视广告就会如影随形的跟着你。目前主流方向对于影视广告的研究主要是在创作上。我的本篇论文研究方向是基于符号学和传播学,通过对影视广告的研究,分析其特点,以及对现代影视广告中的两种语言——儿童和动物元素的应用分析。
In everyday life, unless you are a TV with “Insulation”, otherwise, turn on the TV, TV ads will follow you in the background. At present the mainstream direction for the study of film and television advertising is mainly in the creative. My research direction of this dissertation is based on semiotics and communication studies. Through the study of film and television advertisements, I analyze its characteristics, as well as the application analysis of children and animals in two languages of modern film and television advertisements.