国产皮化的发展方向

• 作 者: 马军龙
• 机 构: 兄弟科技股份有限公司皮化事业部,
• 出 处: 西部皮革
• 发表日期: 2012年16期
• 关键词: 加脂剂 复鞣剂 二线品牌 竞争威胁 竞争环境分析 替代品 议价能力 水场 供应商 发展方向

1竞争环境分析国产皮化面临着现有竞争对手、新加入者的竞争威胁,替代品的冲击,买方、供应商强大的议价能力压力。1.1竞争对手总体来看,一线品牌处于守势,一些企业已经挂牌出售,主要原因是原材料上涨导致利润下降,同时市场份额下滑导致利润下降。二线品牌在积极寻求突破。水场竞争已经白热化,准备工段,国产和进口产品差距缩小,复鞣剂水平接近,加脂剂差距在缩小。

A competitive environment analysis Domestic leather is facing the existing competitors, the threat of competition of new entrants, the impact of alternatives, buyers, suppliers strong bargaining pressure. 1.1 Competitors Overall, first-tier brands are on the defensive and some companies have been listed for sale mainly due to falling raw materials prices, while declining market share resulting in lower profits. Second-tier brands are actively seeking a breakthrough. The competition in the water field has been heated up. The preparation section, the narrowing of the gap between domestic and imported products, the close level of retanning agent and the narrowing of the fatliquor.