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户外广告效果评估体系与工具的开发与应用,除了需要科技发展的配合以外,最核心和关键的原因,也是户外与传统电视和报纸媒体在传播特性中最大的差别,就是户外
Outdoor advertising effectiveness evaluation system and tool development and application, in addition to the need for scientific and technological cooperation with the outside world, the core and the key reason is that outdoor and traditional television and newspaper media in the propagation characteristics of the biggest difference is the outdoor