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因为人们生活水活水平的不断提高,所以在人们的日常生活中,出现了越来越多的娱乐消费活动,其中,夜市消费就是当前我国人们日常生活中娱乐消费的组成部分,而消费行为则是在人们的心理学、商业的营销学、社会学等学科的基础上,逐步发展起来的一种新型的学科。因此,本文就将对夜市消费行为进行相应的研究,对干扰夜市消费行为的主要因素进行探析,可以为夜市管理的工作人员提供良好的规划依据,也可以为夜市中的经营者提供更好的经济策略,提高其经营获得的收益。
Because of the continuous improvement of people’s living water and living standards, more and more entertainment and consumption activities have emerged in people’s daily lives. Among them, the night market consumption is an integral part of entertainment consumption in the daily life of our country people, while the consumption behavior It is a new type of discipline developed gradually on the basis of people’s psychology, commercial marketing, sociology and other disciplines. Therefore, this article will conduct a corresponding study of the night market consumer behavior, interfere with the night market consumer behavior analysis of the main factors that can be night-time management staff to provide a good basis for planning, but also for the night market operators to provide better Economic strategy to increase the benefits of its operations.