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今年九月在北京举办的中国信誉论坛上,著名经济学家吴敬琏,樊纲教授分别指出,目前我国社会信誉状况是危机性的。如果把信用状况以满分10分记,目前的信用度只有2-3分,绝对不会超过5分。在这样的社会信用状况下,企业的营销工作面临着严峻的考验。突出表现在:合同签约率、履约率极低,现金交易量增大、以物易物十分普遍等等。这实际上是交易方式的严重倒退,与现代市场经济形态下的营销方式是相背离的。那么,在当前的市场环境中怎样使企业产品能出得去,又能使货款回
At the China Credit Forum held in Beijing in September this year, prominent economists Wu Jinglian and Fan Gang pointed out respectively that the current social reputation of our country is crisis. If the credit score to 10 out of 10 points, the current credit only 2-3 points, definitely not more than 5 points. In such a social credit situation, the marketing of enterprises is facing a severe test. Outstanding performance in: contract signing rate, performance rate is extremely low, the volume of cash transactions to barter is very common and so on. This is actually a serious retrogression of the transaction mode, which is contrary to the marketing mode under the modern market economy. So, in the current market environment, how to make enterprise products can go out, but also make money back