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随着报业竞争的日趋激烈,副刊与新闻质量提升,已成为报纸竞争的两大板块。但是必须看到,随着现代传媒业的发展,信息传播的途径和手段更加多样,报纸副刊的地位和功能出现了较大变化。随着网络媒体的兴起,网上论坛、网上聊天等形式逐步流行,报纸副刊对受众的影响在减弱,面临着前所未有的挑战,这意味着必须考虑适应变化了的社会需求、阅读需求,与时俱进,推陈出新。
With the increasingly fierce competition in the newspaper industry, the quality of supplements and news has become the two major segments of newspaper competition. However, we must realize that with the development of modern media and the diversified channels and means of information dissemination, the position and function of newspaper supplements have undergone major changes. With the rise of online media, online forums and online chatting have become increasingly popular. The influence of newspaper supplements on audiences is weakened and they face unprecedented challenges. This means that we must consider adapting to changing social needs, reading needs and keeping up with the times Into, innovation.