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近年来大数据时代的到来给企业当中的数据模式带来了根本性的改变,大数据自身具有数据庞大、数据种类多以及速度非常快的特点,大数据时代的到来给企业相互之间的竞争工作带来了许多机遇和部分挑战。文章介绍了大数据的含义与特征,分析了大数据给企业竞争情报带来的机遇和挑战,并展望了大数据时代竞争情报的发展趋势。
In recent years, the advent of the era of big data has brought a fundamental change to the data model among enterprises. Big data itself has the characteristics of huge data, large variety of data, and very fast speed. The advent of big data era has given enterprises competition among themselves Work has brought many opportunities and some challenges. This article introduces the meaning and characteristics of big data, analyzes the opportunities and challenges brought by big data to enterprise competitive intelligence, and looks forward to the development trend of competitive intelligence in the era of big data.