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说起媒介策略,实乃广告战役中的一个环节,上有创意表现,下有效果评估。左有产品周期、右有渠道终端。就象是几个互相连结、大小不同的齿轮,只有在动作上紧密相扣、力道连贯,才能为产品或品牌提供最佳产出。这就是它的重要性,不能缺,也不能不合适,至于媒介策略的演变与趋势,那也是一箩筐的话,这里就不说了,请看本期的焦点文章把。说点什么呢?说说要做好媒介策略,或者其他的别的环节都需要的一种东西,那就是视野。 关于视野,说的人可多了,尤其是探讨现代文明、后现代等话题的时候,有人说,人们只顾个人生活面失
Speaking of media strategy, it is actually a link in the advertising campaign, there are creative performance, under the effect of assessment. Left product cycle, right channel terminal. Just like several interconnected gears of different sizes, you can only provide the best output for the product or brand if you are closely linked in action and strength. This is its importance. It can not be lacking or inappropriate. As for the evolution and trend of media strategy, it is also a big basket. We will not talk about it here. Look at this issue’s focus article. What to say? To talk about media strategy to do, or other things that are needed in other areas, that is the vision. When it comes to the field of vision, there are more people to talk about, especially when discussing topics such as modern civilization and postmodernism. Some people say that people only consider the personal loss of life