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报纸的本质是信息,报纸的基本功能是传播信息,包括传播政治、经济、文化、社会等方面的信息。报纸为了获得最大的读者面,其信息内容相对来说是分散的,且不具备专题检索性,显然满足不了对报纸信息有主题阅读要求的特定用户的需求。信息的特质告诉我们,可以对一次传播的信息做加工、整理,剥离原来的载体进行二次传播。报纸信息二次传播的
The essence of newspapers is information. The basic function of newspapers is to disseminate information, including the dissemination of political, economic, cultural and social information. In order to obtain the largest readership, the newspapers are relatively fragmented in content and do not have thematic retrieval capabilities, which clearly can not meet the needs of specific users who have thematic reading requirements for newspaper information. The trait of information tells us that it is possible to process, dissect and disseminate the information once disseminated and then strip the original carrier for secondary dissemination. Newspaper information secondary spread