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当前,公共关系虽然以十分浩大的声势席卷了全球,引起了社会各方面的重视,但是它的发展毕竟还不到100年的时间,而且由于在很长时间内过分关注具体组织所面临的具体问题,没有与社会组织生存发展的根本问题联系起来,同时也未能建立起理论研究的完整框架,因此使得公共关系作为一门应用社会科学,它的社会需要及社会评价和人们对它的认识没有达到应有的地位。公关传入中国之初,广东电视台拍摄的电视连续剧《公关小姐》播放后,引发了人们对公关的关
At present, though public relations swept the world with great momentum and attracted the attention of all sectors of society, its development has been less than 100 years after all, and due to being too concerned about the specific organizations facing for a long time The problem has not been linked with the fundamental problems of the survival and development of social organizations, nor has it been able to establish the complete framework of theoretical research. As a result, public relations has been used as a social science, with its social needs and social evaluation as well as people’s awareness of it Did not achieve its due status. PR came to China at the beginning of the TV series of Guangdong TV series “PR” broadcast, triggered the people of PR