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消费文化的提出使其区别于传统的消费方式,具体差异主要表现在消费推动力的变化。传统的消费是以生活需求作为主要的动力因素,而现代意义中的消费文化则更多的体现在精神层面的需求和满足。基于消费动力的改变,形成了不同于传统的消费文化语境,因此广播电视播音主持人需要调整自己的语言风格,以达到适应消费文化语境的目的。因此,本文将通过几个方面阐述消费文化语境下的广播电视播音主持人应如何改变语言特点。
The culture of consumption makes it different from the traditional mode of consumption, the specific differences are mainly reflected in changes in consumer motivation. The traditional consumption takes the life demand as the main driving force, while the consumption culture in the modern sense reflects more on the spiritual demand and satisfaction. Based on the change of consumption power, different from the traditional consumer culture context, the radio and television broadcasting host needs to adjust his own language style so as to achieve the purpose of adapting to the consuming cultural context. Therefore, this article will elaborate on how to change the language characteristics of radio and TV broadcasting presenters in consumer culture through several aspects.