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2008年4月2日,“品牌经营研讨会”在海南博鳌高尔夫乡村俱乐部盛大召开,这次研讨会由上海交大海外教育学院高尔夫管理分院和《世界高尔夫》杂志联合主办,为高尔夫各界精英搭建交流合作的平台。本次研讨会是上海交大高尔夫总经理EMBA班课程的延伸,不仅07级所有学员悉数参加,06级学员以及高尔夫球场高层管理人员、高尔夫经理人等在相关领域获得一定成就的资深人士也受邀参加。受邀嘉宾及各位学员对研讨会主题“如何树立高尔夫俱乐部一流品牌的经营之道”展开深入而广泛的探讨。以下是研讨会内容摘要。(为呈现真实,未作修饰)
April 2, 2008, “Brand Management Seminar ” held in Hainan Boao Golf and Country Club held a grand, the seminar by the Shanghai Jiaotong University Overseas Education College Golf Management Branch and the “Golf of the World” magazine co-sponsored for the golf elite from all walks of life Set up a platform for exchange and cooperation. This seminar is an extension of the EMBA course of Golf General Manager of Shanghai Jiaotong University. All the participants in level 07 are fully enrolled. The senior students who have achieved some achievements such as Grade 06 trainees, senior golf course managers and golf managers are also invited participate. Invited guests and trainees conducted in-depth and extensive discussions on the theme of the seminar, “How to Establish a Business Model of First-Class Golf Clubs”. The following is a summary of the seminar. (To show the truth, unmodified)