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“随时随地”已经成为大零售商的咒语——不要试图让消费者去你所在的地方,而是在他们所在的地方遇见你。“随时随地”已经成为大零售商的咒语,哪管你再密集的门店也未必留得住消费者那“移动”的脚步。如何才能追赶上消费者的消费习惯?对于传统零售商来说,并不是一个简单的命题。或许,O2O是个不错的路径。宜家一直有人问:宜家为何不做电商?一位宜家前员工出面表示:如果说电商是指在互联网上销售产品,那么给宜家带来的弊可能大于利。如果说是利用互联网来帮助企业做生意,那O2O更适合宜家。
“Anytime Anywhere ” has become a mantra for big retailers - do not try to get consumers to where you are, but meet you where they are. “Anytime, Anywhere ” has become a mantra for the big retailers, which may not be able to keep your “Mobile” foot in the store where you are more intensive. How to catch up with the consumer spending habits? For the traditional retailers, is not a simple proposition. Perhaps, O2O is a good path. IKEA has been asked: why IKEA does not do electricity? A IKEA employee said: If the electricity business refers to the sale of products on the Internet, then to IKEA may be more harm than good. If you are using the Internet to help businesses do business, then O2O is more suitable for IKEA.