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特许生产商和零售商只能宣传奥运特许商品,而不能使用奥运标志进行企业宣传。这会使他们失去提升自身品牌价值的机会,但获利的机会也很大。
Licensed producers and retailers can only promote the Olympic licensed products, but can not use the Olympic logo for corporate publicity. This will make them lose the opportunity to enhance their brand value, but also a great chance of profit.