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汽车在各类商品中,是开放较晚的产品。至今,汽车产品仍不是一个完全意义上的商品,受到比其它商品更多的控制和管理,在营销体系中,也带有更多的计划经济的影响。同时,计划体制下形成的汽车经销渠道,面临着和市场经济进一步融合的任务。这其中的一个重要方面就是如何有效地开展售车服务,避免由于车流紊乱、异地销售而造成的“经销商只管卖车,厂家再花精力,另建一套维修网络”的情况,使经销商对售出的车辆负有责任心,对产品有更深的了解,使售前、售中和售后有机地结合起来,提高用户的满意度。
Cars in a variety of products, is open later products. So far, automotive products are still not a complete commodity, more controlled and managed than other commodities, and have more impact on the planned economy in the marketing system. At the same time, the automobile distribution channels formed under the planning system face the task of further integration with the market economy. One of the most important aspects is how to carry out the car sales service efficiently to avoid the situation that the dealer can only sell the car because the traffic jam is disorderly and the sales are off-site, so that the manufacturer can spend more energy and build a repair network. Dealers have a sense of responsibility for the vehicles they sell and have a deeper understanding of the products so that pre-sales, sales and after-sales are organically integrated to improve customer satisfaction.