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随着互联网经济的不断发展,网购成为了人们生活中的重要内容,各大网购平台交易额日趋上涨。在网购兴起的同时,由于不能当面验货等弊端而导致的退货问题也成为了网购的重要组成部分。大学生作为网购的重要主体之一,其网购退货的原因值得进行调查和思考。本文将以北京市大学生为样本,就年级、性别、生活水平、网购物品种类等方面探究网购退货现象的原因。
With the continuous development of the Internet economy, online shopping has become an important part of people’s lives. The turnover of major online shopping platforms has been on the rise. The rise in online shopping at the same time, due to the drawbacks can not face inspection and other problems caused by the return of goods has also become an important part of online shopping. College students as one of the main body of online shopping, the reason for their online shopping returns worth investigating and thinking. This article will take college students in Beijing as a sample to explore the reasons for the phenomenon of online shopping returns in terms of grade, gender, living standard and types of online shopping items.