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新闻宣传工作从某种意义上说是一项为广大人民群众服务的工作,群众是媒体的主人,媒体是为群众服务的。作为媒体,她宣传的出发点和着眼点就是唤起民众的浓厚兴趣,以达到宣传党的路线方针政策,引导舆论,统一思想,弘扬正气,凝聚民心的作用。如何使新闻媒体在社会上的影响力不断增强并保持良好声望?这就要求新闻从业人员要进一步增强群众观念,时刻想着人民群众,不断研究受众心理。只有更多地了解了受众,知道他们爱看什么,想要了解什么,喜欢什么样的形式,才能有的放矢,更好的为广大人民群众服务。
In a sense, news propaganda work is a service for the broad masses of the people, the masses are the masters of the media and the media serve the masses. As a media, the starting point and the focus of her propaganda is to arouse the people’s strong interest so as to achieve the role of propagating the party’s line, principles and policies, guiding public opinions, unifying her thinking, promoting righteousness and unifying the people. How to make the influence of the news media in the society continuously enhanced and maintain the good prestige? This requires the news practitioners to further enhance the concept of the masses, always thinking of the masses of the people and continuously studying the psychology of the audiences. Only know more about the audience, know what they love to see, what they want to know, what kind of form they like, can they set their sights and serve the masses better.