面向新世纪的对外宣传电视节目

• 作 者: 方彬
• 机 构: 北京电视台
• 出 处: 当代电视
• 发表日期: 1998年05期
• 关键词: 电视节目 电视传播 对外宣传 电视文化 二十一世纪 和平与发展 电视文艺 电视宣传 现代传播 传播能力

当今世界,和平发展已成为时代的主题,各国人民都希望未来的二十一世纪成为一个和平、稳定、繁荣的新世纪。要达到这样的美好目的,国与国之间需要不断地增进了解、扩大共识,在共同利益的基础上,互相尊重、合作发展。增加共同利益、扩大合作领域的前提条件是相互了解和沟通,在这方面,通过各种传播媒介,特别是电视传播进行广泛深入的对外宣传,促进世界各国对中国历史与现实状况的了解和认识,是面向二十一世纪和平与发展事业的组成部分,也是电视传播工作的重要任务之一。

In today’s world, peaceful development has become the theme of the times. People of all countries hope that the coming 21st century will become a peaceful, stable and prosperous new century. To achieve such a beautiful purpose, countries need to continuously increase mutual understanding and expand common ground and respect and cooperate with each other on the basis of common interests. In this regard, we should conduct extensive and in-depth publicity through various media, especially television, and promote understanding and understanding of the history and reality of China from all countries in the world. Is an integral part of the cause of peace and development in the 21st century. It is also one of the important tasks of the television broadcasting.