The Construal of Multi-modal Metaphor in Public Service Advertise-ments between China and America

• 作 者: 姜慧慧 李华东
• 机 构: 杭州电子科技大学外国语学院
• 出 处: 海外英语（上）
• 发表日期: 2019年7期
• 关键词: multi-modal metaphor social safety advertisements comparative analysis

Based on the theory of Forcevilles multi-modal metaphor, this paper adopts qualitative and quantitative research meth-ods to analyze 60 social safety ads both in China and America, trying to demonstrate the similarities and differences between the chosen social safety ads in using multi-modal metaphor and discussing the factors that caused these differences .