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营销者说“新美式精神”是品牌的核心,也是我判断一个方案是否能做的非常重要的一个关键词。媒体环境的变化是所有营销人要面对的挑战。如何尽一切可能让消费者感受你所做的事情?这是重点。
Marketers say “New American Spirit ” is the core of the brand, but also a very important one I judge a program can do. The changing media environment is a challenge for all marketers. How to do everything possible to make consumers feel what you are doing? This is the point.