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媒介融合进一步促进了“日常生活媒介化,媒介生活日常化”。新媒介技术的内在偏向性扩大了异质性社群在信息传播过程中的作用,对新闻交流主体产生影响,改变了专业化新闻生产传播的垄断格局,主流媒体呈现出五个方面的发展趋向:“公共新闻媒体”向“公众新闻媒体”转型;“新闻生产开发者”向“新闻生产消费者”转型;“高技术新闻”向“高情感新闻”转型;“单一性新闻”向“复杂性新闻”转型;“客观性新闻”向“浸润式新闻”转型。
Media integration further promoted “daily life media, media life daily”. The intrinsic bias of new media technology has expanded the role of heterogeneous communities in the process of information dissemination, has an impact on the main body of news exchange, changed the monopoly pattern of specialized news production and communication, and the mainstream media has shown its development trend in five aspects : “Public News Media” “transition to” public news media “;” news production developer “to” news production consumer “transition;” high technology news “to” high emotional news “Transformation; ” Unity News “Transformation to ” Complexity News “; ” Objectivity News “to ” Infiltration News "transformation.