【摘 要】
：
网络传播突破了时空限制,影视广告因其生动形象而具有很好的可观赏性,二者的结合催生了网络影视广告。网络影视广告已出现多种形式,如直接在网络上播放的影视广告、插入网络
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网络传播突破了时空限制,影视广告因其生动形象而具有很好的可观赏性,二者的结合催生了网络影视广告。网络影视广告已出现多种形式,如直接在网络上播放的影视广告、插入网络视频节目中的影视广告、网络上播放的含植入式广告的影视片、BANNER夹带影视广告、种子视频广告等。相对于传统的影视广告,网络影视广告具有目标受众定位准、媒体投放成本低、传
Internet communications broke through the time and space constraints, video ads because of its vivid image has a very good appreciation of the combination of the two gave birth to online video advertising. Online video ads have appeared in many forms, such as video ads played directly on the Internet, video ads inserted in online video programs, video films containing implanted advertisements broadcast on the Internet, BANNER-borne film ads, seed video ads, etc. . Compared with the traditional video ads, online video ads have targeted the target audience, media delivery costs low, pass
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