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当前我国广播电视业最引人注目的动作,莫过于数字化电视的推广。在数字电视推广的过程中,伴随着另一股热潮:付费电视热。一、国内付费电视的发展状况数字电视的发展进入到加速启动阶段,与它相伴相生的付费电视的发展情况怎样呢?2003年9月1日,北京地区数字电视试播,中央电视台、中国国际电视总公司投资开办的付费电视频道,也同一天试播。免费试播3个月,之后确定收费标准。但现在3个月已经过去,付费电视收费标准仍未确定。这是为什么?有关人士分析,一是用户数量不够多;二是节目还不够丰富。而用户数量不够多的最终原因,恐怕还是源于节目不够丰富。
At present, China’s radio and television industry the most compelling action, than the promotion of digital television. In the process of digital TV promotion, accompanied by another wave of boom: pay-TV fever. First, the development of domestic pay TV Digital television development into the accelerated start-up phase, accompanied by its accompanying pay TV development what? September 1, 2003, Beijing area digital television pilot, CCTV, China International Television The pay-TV channels invested by the head office are also piloted on the same day. Free trial broadcast for 3 months, then determine the charges. But now 3 months have passed, pay-TV rates have not been determined. This is why? Analysis of the parties, one is the number of users is not enough; Second, the program is not rich enough. The number of users is not enough the ultimate reason, I am afraid it is not rich enough from the program.