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市场经济下企业生存发展竞争是相当激烈的,基于这种情况,企业为了实现长远可持续的发展,就需要在切实保障自身核心竞争力的前提下,结合市场发展情况,制定循序渐进的企业营销战略,企业的市场营销战略具有针对性以及周期性的显著特征,因此掌握企业发展的周期阶段性变化,抓住企业发展脉搏,实现企业的健康可持续发展。所以本文主要是展开关于企业生命周期的市场营销战略分析,仅供参考。
Under the market economy, the competition for survival and development of enterprises is quite fierce. Based on this situation, in order to achieve long-term sustainable development, enterprises must formulate a gradual marketing strategy based on the development of the market under the premise of effectively protecting their own core competitiveness , The marketing strategy of the enterprise has pointed and cyclical distinctive features. Therefore, it grasps the periodic changes of the business cycle, seizes the pulse of business development, and realizes the healthy and sustainable development of the business. Therefore, this article is mainly on the marketing strategy analysis of the enterprise life cycle, for reference purposes only.