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引言直到今天,媒体经营仍然是一个相对新鲜的课题,更何况是10年前刚接触安徽影视频道的时候。那时候,安徽影视频道叫做25频道。常常想,是什么让安徽影视频道取得了目前看起来还算令人欣慰的成绩。最终我们坚持认为:是市场化运作的机制促使安徽影视频道快速而良性地发展。安徽影视频道从1993年起就是全面市场化运作的频道,早期的频道节目和广告都由金鹃广告公司运作(目前这一块发展为金鹃集团伙伴媒介传播分公司),直到1998年安徽电视台广告部成立营销推广部之后,伙伴媒介公司才不直接参与频道节目营销,这种运作方式在当时并不多见。
Introduction Today, the media business is still a relatively fresh topic, not to mention the time when Anhui Film and Television Channel was first exposed 10 years ago. At that time, Anhui TV channel called 25 channels. Often think, what is made of Anhui TV channel currently looks pretty reassuring results. In the end, we insisted that: the mechanism of market-oriented operation has prompted the rapid and sound development of Anhui TV channels. Anhui film channel from 1993 onwards is fully market-oriented operation of the channel, the early channel programs and advertising are run by the cuckoo advertising company (now this piece developed into a partnership of the media branch of the cuckoo group), until 1998 Anhui TV ads Department set up marketing department, the partner media companies do not directly involved in channel program marketing, this mode of operation was rare at the time.