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关键连结者力量增加微利时代,通路商为何能胜出? 供过于求,加上全球化加速产品规格一体化,原本就已经微利的制造商已进入超低价的厮杀。根据策略大师麦可·波特的竞争优势五力分析,此时供货商和买者之间的关键连结者——通路的力量就增加。经济不景气减弱企业的采购力,终端消费者的力量增加,通路商因最接近末端,能快速随客户改变做反应,甚至累积翻转消费行为的能力。超越戴尔、诺基亚和微软等国际大厂,登上《Business Week》信息科
The key link to increase the power of the meager profit era, why the dealer to win? Over-supply, coupled with globalization to accelerate the integration of product specifications, the already marginalized manufacturers have entered the ultra-cheap fight. According to the five forces analysis of strategic guru Michael Potter's competitive advantage, the key link between suppliers and buyers at this time - the power of access increases. The economic downturn has weakened the purchasing power of enterprises and increased the power of end-consumers. Because of the closest end, distributors can quickly respond to customer changes or even accumulate the ability to reverse consumer behavior. Beyond the Dell, Nokia and Microsoft and other international manufacturers, boarded the “Business Week” Information Section