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眼下的音乐广播正经受着来自广播市场的巨大压力。无论是节目还是创收都受到严峻的挑战。为在日趋激烈的市场竞争中争取主动,本文拟结合“(全国)卫星音乐广播协作网”的实践,就音乐广播的整台和发展做些许检视与探讨。
The current music radio is under tremendous pressure from the broadcasting market. Whether program or income are subject to severe challenges. In order to take the initiative in the increasingly fierce market competition, this paper intends to combine the practice of “(National) Satellite Music Broadcasting Network” with a view to discussing and discussing the whole development of music broadcasting.