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作为一名创业者,必须具备的基本能力是什么?有人说,是创业的胆识,其实不然,创业者最需要的是拥有一双善于发现商机的眼睛。那么,对于想要创业的年轻人来说,如何去寻找当下的商机呢?有人说,挖掘隐藏的商机就是寻找有潜力的创业项目,但成功的创业者和投资家都知道,一个好的思路未必是一个好的商机,创业成功的关键在于抓住消费者的购物心理,挖掘其中隐藏的商机。近日,世界营销大师杰·亚伯拉罕及他的团队在同济大学开展了为期三天的营销研习会。会上,他的发言让很多慕名前往的创业者受益匪浅。杰·亚伯拉罕是一位具有传奇色彩的营销大师,被誉为“世界上最伟大的市场行销智囊”“直接营销鬼才”“零售领域独一无二的专家”“国际第一营销管理大师”。在
As an entrepreneur, what are the basic skills that must be possessed? Some people say that it is the courage to start a business. Actually, the entrepreneur needs most of all to have a good eye for finding business opportunities. So, for young people who want to start a business, how to find the current business opportunities? Some people say that to tap the hidden business opportunities is to find potential entrepreneurial projects, but successful entrepreneurs and investors all know that a good idea May not be a good business opportunity. The key to success in business is to seize the shopping psychology of consumers and tap the hidden business opportunities. Recently, world marketing guru Jay Abraham and his team conducted a three-day marketing seminar at Tongji University. At the meeting, his speech benefited a lot of entrepreneurs who attracted people. Jay Abraham is a legendary marketing guru known as “the world’s greatest marketing think tank” “direct marketing spirits ” “retail unique expert ” “international first marketing Master Management ”. in