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报载:江西于都县农民针对人们假期爱到大自然休闲观光、饱享田园乐趣这一商机,一改过去那种“在家生产出去叫卖,卖啥吆喝啥”的传统经营方式,在国庆节前夕,开放蔬菜、花卉、青梅、茶场、牧场等120多个特色种养基地,让游客尽情地参观、玩赏、采购。这一促销方式吸引了四面八方的游客,有力地促进了农产品销售。据统计,全县农民仅国庆节假期间休闲促销就达100多万元。笔者为该地农民的促销举措叫好。现在,城市居民节假日将近占全年1/3的时间,休闲消费成为社会经济生活中的一个亮点。假期休闲不仅为城市的商家提供了商机,也为广大农民拓展市场提供了机会,而农民的增收门路也就孕育在这些机会之中。
According to the newspaper, farmers in Yudu County, Jiangxi Province, have been trying their best to enjoy the business opportunities of enjoying nature and leisure and enjoying the amusement of nature in this holiday season. They changed the traditional management mode of “producing and selling at home and selling what they drink” National Day eve, open vegetables, flowers, plum, tea plantations, ranches and other characteristics of more than 120 kinds of planting base, so that visitors enjoy the visit, enjoy the reward, purchase. This promotional approach has attracted tourists from all walks of life, effectively promoted the sale of agricultural products. According to statistics, the county farmers only during the National Day holiday promotions reached more than 100 million yuan. The author applauded the promotion of farmers here. Nowadays, urban residents occupy nearly 1/3 of the whole year in holidays, and leisure consumption has become a bright spot in the social and economic life. Holiday leisure not only provides business opportunities for the city’s businesses, but also for the vast number of peasants to expand market opportunities, and peasants to increase income opportunities are also nurtured in these opportunities.