“特种肥”在中国火了?!

• 作 者: 本刊编辑部 刘千里 周邱林 张瑞贤
• 出 处: 营销界(农资与市场)
• 发表日期: 2016年05期
• 关键词: 进出口量 产能 发展时机 肥料企业 新型肥料 农资行业 定义

近两年来,受整个经济大环境的影响,农药市场逐渐疲软,2015年出现了近五年来首次进出口量价双降的局面,传统化肥市场产能严重过剩,市场低迷,然而农资市场并不冷清,一种被称为“特种肥”的新品类活跃着,成为农资市场新的利润增长点,而当下正是特种肥最好的发展时机。“特种肥”概念火了,在中国特种肥到底是一个什么样的市场情况?

In the past two years, affected by the entire economic environment, the pesticide market has gradually weakened. In 2015, the first time in the past five years, the volume of imports and exports has fallen for the first time. The traditional fertilizer market has a serious surplus of production capacity and the market is sluggish. However, the agricultural resources market is not Desolation, a new category called “special fertilizer” is active, becoming a new profit growth point in the agricultural capital market, and now is the best opportunity for special fertilizer development. The concept of “special fertilizer” is on fire. What kind of market situation is China Special Fertilizer?