论文部分内容阅读
作为世界第一大鞋类生产和出口国,我国制鞋业目前正进入以提高产品品位,塑造品牌形象为核心的新一轮竞争周期,许多粗放式经营、科研开发滞后、质量问题突出的中小制鞋企业,将在这一时期自生自灭。经过这一时期的“大浪淘沙”,“双星”、“森达”、“李宁”等国内拥有科技、人才、资金实力的知名企业,将占领鞋业市场的绝大部分份额,其中双星为最,它以其品牌21.28亿元的价值遥遥领先于其它品牌,其发展后劲也是不可估量的。 去年10月,双星集团顺利通
As the world’s largest footwear producer and exporter, China’s footwear industry is now entering a new round of competition cycles that focus on improving product quality and shaping brand image. Many middle- and small-scale operations, research and development are lagging, and quality issues are prominent. Shoe-making companies will fend for themselves during this period. After this period, the famous enterprises such as “Big Waves Ebb Tide”, “Double Star”, “Senda”, and “Li Ning”, which possess technology, talent, and capital strength, will occupy the majority of the footwear market, with double stars as the highest. It is far ahead of other brands with its brand value of 2.128 billion yuan, and its development potential is immeasurable. In October last year, the Double Star Group smoothly