论文部分内容阅读
中国传统蒙学图书经过数千年的发展与演变、继承与发扬,其内容不断优化,种类不断完善,形成了深厚的积淀,显示出强大的生命力。传统蒙学图书的当代出版有诸多优势,深受家长与孩子的欢迎与喜爱,但也存在着产品同质化、产品分散化、营销简单化、价格虚高化等问题。创新传统蒙学图书的出版思路,可以从产品异质化、产品规模化、营销立体化、价格多元化等方面入手。
After thousands of years of development, evolution, inheritance and development of Chinese traditional Mongolian book, its content has been continuously optimized and its types continuously improved, forming a profound accumulation and showing strong vitality. The contemporary publication of traditional Mongolian books has many advantages and is deeply welcomed and loved by parents and children. However, there are also problems such as product homogeneity, product decentralization, simplification of marketing and price inflation. Innovative traditional Mongolian book publishing ideas, from the product heterogeneity, product scale, marketing, three-dimensional, such as price diversification start.