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一转眼,《市场观察》定位“广告主”已经一周年了。去年7月刊是我们重新定位《市场观察》后推出的第一本杂志,种种情景依然历历在目。回顾这一年,确切说这定位一年间,经历了故事种种,而话说最深刻体会,莫过于对定位的理解。定位是什么?经典教材上说,定位是一种有效的传播方法。随着这一方法在营销领域的广泛运用,定位也渐渐被视为一种成功之道。 本刊定位之初、第一期的卷首语中写有这样的话“一本杂志有一本杂志的
In a blink of an eye, “Market Watch” positioning “advertisers” has been the first anniversary. The July issue last year was the first magazine we launched after we repositioned Market Watch, and the scenarios are still vivid. Recalling this year, to be precise, this positioning a year, experienced a variety of stories, but the most profound story of the experience, than the understanding of positioning. What is the positioning? Classic teaching materials that positioning is an effective method of communication. As this approach is widely used in marketing, positioning is increasingly seen as a way to succeed. The beginning of this magazine positioning, the first issue of the first words written in the words "a magazine has a magazine’s