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近年中国白酒市场出现了两种不和谐的倾向 :一是部分酒厂生产能力和营销能力不匹配 ,靠降低酒质求得“量”的增长 ;二是强势品牌受到“白酒泡沫”覆盖 ,引起市场秩序混乱。于是 ,“国窖·1573”于无声处响惊雷 ,警醒了无数的仁人志士。始建于1573年持续使用430年的泸州老窖池窖泥中富集的微生物达400余种 ,体现了“国窖·1573”作为中国最高品质浓香型白酒鉴赏标准的至高品味和核心价值。建立“统一品牌管理 ,统一策划宣传 ,统一销售区域 ,统一销售人员”的营销策略 ,提出“用一流人才搞生产 ,用超一流人才做营销”的管理思想 ,让“品质和品牌”两个轮子一起转。让国人真正喝到高品质的传统白酒 ,享受中国悠久的酒文化 ;同时走向国际市场 ,与世界名酒一比高低。泸州老窖的发展原则 :“有进有退 ,优化产业结构 ,以酒业为主 ,相关多元发展”
In recent years, there have been two types of discordant trends in the Chinese liquor market: First, some wineries do not match production capacity and marketing ability, and the increase in “quantity” is achieved by reducing the quality of wine; second, strong brands are covered by “white spirit bubble”, causing The market order is chaotic. As a result, “National Pits 1573” thundered silently, alerting countless benevolent people. More than 400 kinds of microorganisms were enriched in the pit mud of Luzhou Laojiao Pit, which was built in 1573 and used for 430 years. This reflects the high taste and core value of “Kuojiao 1573” as the appreciation standard of the highest quality Luzhou-flavor liquor in China. . Establish a marketing strategy of “Unified brand management, unified planning and promotion, unified sales area, and unified sales staff” and put forward the management idea of “putting talents through first-class talents and marketing with super-class talents” and let the “quality and brand” two wheels together turn. Let the Chinese people really drink high-quality traditional liquor and enjoy the long-standing wine culture in China. At the same time, they will go to the international market and compete with world famous wines. The development principle of Luzhou Laojiao: “There are advances and retreats, the optimization of the industrial structure, and the wine-based industry, related to diversified development”