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一、报纸媒体的发展现状2009年至2013年,中国主要城市都市类报纸发行量呈下跌趋势,下跌幅度普遍超过三成。报刊广告经营亦因此出现了空前压力。2012年报媒广告投放同比下跌19.2%,2013年上半年累计同比下降8.7%。以天津为例,监测显示:天津市五大主要平面媒体,仅《天津日报》保持发行量稳定,其它四张都市类报纸,自2009年起其发行量逐年下滑,尤其是报刊零售市场几近丢失。广告投放总面积从2011年起即呈下降走势,2011年同比下降1.8%,2012年同比下降5.1%,
I. Development Status of Newspapers and Media From 2009 to 2013, the circulation of urban newspapers in major cities in China showed a downward trend, with a drop of more than 30%. As a result, there has been unprecedented pressure on newspapers and periodicals. Media ads in 2012 dropped 19.2% YoY, down 8.7% YoY in the first half of 2013. In Tianjin, for example, the monitoring shows that the top five major print media outlets in Tianjin are only Tianjin Daily with a stable circulation. The other four metropolitan newspapers have seen their circulation declines year by year since 2009, especially the retail market of newspapers and periodns is almost lost . The total area of advertisements dropped from 2011 onwards, down 1.8% in 2011 and 5.1% in 2012,