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随着3G牌照的发放,全业务时代的竞争也拉开了序幕,中国电信、中国移动、中国联通三家运营商展开了激烈竞争。对各大运营商来说,企业客户相对于个人客户,其ARPU高,离网率低,价格敏感度低,业务增长潜力大,对个人业务市场也有较强的辐射和捆绑作用。同时企业客户一直以来是各运营商的战略客户和重要收入来源,在转型时期,企业客户更是运营商的战略争夺焦点。各运营商为集团客户提供融合的信息化解决方案将是大势所趋,而移动信息化将成为全面进入信息化服务领域的先导力量。对于电信运营商来说,如何迅速以移动信息化业务去拓展集团客户市场,并在新兴市场中立于不败之地,是需要解决的紧迫问题。
With the issuance of 3G licenses, the competition in the entire business era has also kicked off. The three operators, China Telecom, China Mobile and China Unicom, have fiercely competed. For major operators, corporate clients have higher ARPU, lower off-grid rates, lower price sensitivity and greater potential for business growth than their individual counterparts. They also have a strong radiation and binding effect on the individual business market. At the same time, corporate customers have always been strategic carriers and important sources of revenue for all operators. In the transition period, enterprise customers are the focus of strategic scrambles of operators. All operators to provide customers with integrated information solutions will be the trend of the times, and mobile information technology will be fully into the forefront of information services. For telecom operators, how to quickly move the information technology business to expand the group customer market and remain invincible in emerging markets is an urgent issue that needs to be solved.