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在国家有关真人秀节目新规出台后,国内首个运用众筹模式制作的大型平民生活类日播节目《真的有戏》正式开播。该节目兼备普通百姓、日播、众筹等符号。本文对节目回归关注平民的理念、通过众筹丰富节目资源、实现城市电视台真人秀日播等进行了详尽阐释,并对节目生产过程中联盟各方采取的以虚拟化公司制取代以往惯用的项目制、稳定生产架构、统一持续研发、样板提供机构适度创新、不断设计节目类型确保内容生产可持续性等举措进行了评析,充分肯定其价值和标志性意义,同时指出未来发展中可能存在的隐忧,提醒节目创作者和社会各界予以关注。
After the introduction of the new regulations on reality shows in the country, the first large-scale civilian life-type day program made in China by the crowdfunding mode was officially launched. The program combines ordinary people, day broadcasting, crowdfunding and other symbols. This article regresses the concept of civilians concerned about the program, through crowdfunding rich program resources, to achieve reality TV shows such as urban television broadcast a detailed explanation of the production process and alliance parties to take the virtual company to replace the past, the usual project This paper reviews the measures such as stable production structure, unified continuous research and development, moderation of model provision, constant design of program types to ensure the sustainability of content production, fully affirms its value and symbolic significance, and points out possible hidden worries in the future development , To remind program creators and all sectors of society to pay attention.