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新媒体时代的跨媒体叙事综合运用多种媒介平台和传媒策略,由生产者与消费者互动参与,形成延展性和衍义性很强的超级符号叙述文本,吸纳庞大的解码者群体参与再编码和解码,在个性化的符号消费中,实现符号消费价值的最大化,通过符号化传播寻求与现实物质世界的资源、资本与价值的转化。跨媒体叙事突破了经典叙事学、后经典叙事学以及广义叙述学的既有研究,向符号叙述学提出了若干理论挑战,包括符号(指令符号)的定义、符号与物的关系、编码者与编码意义的确定性问题、叙述类型划分与融合问题、叙述主体问题以及真实与虚构的区隔与跨界问题、消费个性化与社会差异问题,等等。跨媒体叙事启迪我们以跨界融合思维去思索新媒体时代的符号叙述学。
Cross-media narratives in the era of new media utilize multiple media platforms and media strategies in an integrated manner. Producers and consumers interact with each other to form super-symbolic narrative texts that are highly extensible and highly derivative, and involve a large group of decoders in re-encoding And decoding, in the individual consumption of symbols to maximize the symbolic consumption value, seeking and transforming the resources, capital and value of the material world through symbolic communication. Cross-media narrative has broken through the existing research of classical narratology, post-classical narratology and generalized narratology and put forward several theoretical challenges to the narrative theory of symbols, including the definition of symbols (instruction symbols), the relationship between symbols and objects, the relationship between coders and The certainty of coding meaning, the classification and integration of narrative types, the narrative subject, the distinction between real and imaginary issues and cross-border issues, the issue of consumer individuation and social differences, and so on. Cross-media Narratives Inspire us to think of symbolic narrative in the new media age with cross-border fusion thinking.