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本调查报告是对大学生在微时代下媒介接触习惯的调查成果。通过对调查结果进行数据分析,大学生接触最多媒介是移动社交媒体和门户网站移动端。微时代下大学生的学习生活发生了两方面的变化。积极的变化有:大学生更加关注社会热点话题,情感诉求和观点表达的通道不断增加;建立在移动社交媒体基础上的虚拟交往使大学生产生了更强的群体归属感。消极的变化有:部分大学生存在强迫性媒介使用行为,新媒体对大学生的生活态度和思维方式都产生了重要影响。
This survey is a survey of college students’ exposure to media at a very young age. Through data analysis of the survey results, the most exposure to college students is mobile social media and portal mobile terminal. Under the era of micro-students underwent two changes in the study and life. Positive changes include: college students pay more attention to the social hot topics, emotional appeal and opinion channels of expression continue to increase; based on the mobile social media based on the virtual interaction so that college students have a stronger sense of community belonging. Negative changes are: some college students have the use of compulsive media, new media have an important influence on the attitude and way of thinking of college students.