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随着社会的进步,科技水平的提高,信息化时代的到来,为传统的服装企业带来了新的机遇和挑战,在电子商务不断建立和完善的情况下,人们的消费观念发生了很大改变,作为服装生产和销售企业来讲,若想在激烈的市场环境下求得企业的可持续发展,提升企业在市场中的竞争力,就必须根据网路环境发展的特点,对服装市场的营销策略作出调整。
With the progress of society, the improvement of science and technology, the advent of the information age, the traditional garment enterprises have brought new opportunities and challenges. With the continuous establishment and perfection of e-commerce, people’s consumption concept has greatly taken place Change, as clothing production and sales enterprises, if you want to get in the fierce market environment for sustainable development and enhance the competitiveness of enterprises in the market, it must be based on the characteristics of the development of the Internet environment, the apparel market Marketing strategy to make adjustments.