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如何通过协同效应,互相借势,形成品牌整体影响力对我国汽车企业的国际化战略至关重要。5239辆重卡、2.74亿美元,从出口商品数量及合同金额上,江淮汽车出口委内瑞拉的这笔订单,对于中国商用车和江淮汽车海外战略都具有特别的意义。最近几年,国内商用车出口记录被不断刷新,单笔订单的数量也从3位数迅速拉升至4位数,在国内市场进入调整期的背景下,加速走向海外已成行业共同的选择。
How to form the overall influence of the brand through the synergistic effect and mutual borrowing is of vital importance to the internationalization strategy of Chinese automobile enterprises. 5239 heavy trucks, 274 million US dollars, from the export volume and contract amount of goods, JAC exports of Venezuela this order, for China’s commercial vehicles and JAC’s overseas strategy has a special significance. In recent years, domestic commercial vehicle export records are constantly refreshed, the number of single orders also quickly pulled up from 3 digits to 4 digits, in the context of the domestic market into the adjustment period, to accelerate the industry has become common overseas choice .