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广告是市场经济时代的宠物,改革开放以来,我国的广告业如沐春风,得到了长足的发展。 是广告就离不开传播媒介,随着科技的发展,广告已经从传统媒介(招贴、报纸、刊物、广播、电视、户外)发展到一种全新的领域,这就是利用国际互联网(Internet)而发展起来的计算机信息网络。尽管在中国尚未得到法律和权威部门的正式认定,一些管理措施也没有出台,但具有媒体的几乎所有特性的Internet及其广告业却被众多业界人士看好。 所谓Internet网络广告,就是使用动态的GIF图标内置到Web站点再链接到相关的主页上,只要访问者用计算机鼠标点击图标,企业的形象、产品、服务以及网上直销等内容即得以动态化表现,这在计算机日益普及的今天,是大有发展前途的。 网上广告针对传统广告媒体来说,既有广告的共性,又有其独特的个性。其共性是广播性,即广泛的传播。据统计,目前Internet用户已突破1亿户,仅在美国就有5000多万户;在我国,英特网的用户也呈几何级的增长,从1994年起到1998年底,已发展到210万户,估计今年可以达到400万户。但据有关专家预测,在21世纪初,我国将成为网络大户,因此,在网上做广告,能收到广而告之的效应,而且
Advertising is a pet in the era of market economy. Since the reform and opening up, the advertising industry in our country has enjoyed great development. Advertising is inseparable from the media. With the development of science and technology, advertising has evolved from the traditional media (posters, newspapers, publications, radio, television and outdoor) to a completely new field. This is the use of the Internet The development of computer information network. Although China has not been formally recognized by the legal and authoritative departments and some management measures have not yet been released, but with almost all the features of the Internet, Internet and its advertising industry has been many people in the industry are optimistic. The so-called Internet advertising, is the use of dynamic GIF icon built into the Web site and then linked to the relevant home page, as long as the visitors click the icon with a computer mouse, corporate image, products, services and online direct marketing and other content that is able to dynamic performance, This is an increasingly promising computer today. For the traditional online advertising advertising media, both the common advertising, but also has its unique personality. Its commonality is broadcast, that is, widespread. According to statistics, at present, Internet users have exceeded 100 million, and there are more than 50 million in the United States alone. In China, Internet users have also grown in a geometric scale. From 1994 until the end of 1998, it has grown to 2.1 million Households, estimated to reach 4 million this year. However, experts predict that at the beginning of the 21st century, our country will become a major Internet user. Therefore, advertising on the Internet can be widely advertised, and