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“感冒,流行性感冒,没什么大不了,仁和可立克。”近段时间,由陈道明代言的仁和可立克广告在央视投放力度不小,看来仁和是斥巨资来打造这一感冒药品牌了。就广告本身而言,从创意到制作以及投放的频率等都应该达到了应有的传播效果。可问题是,可立克这个感冒药品牌自身的战略焦点不明确,消费者看完广告片后,并不能产生足够的购买理由,最终可能会落得只拥有知名度而没有购买率的尴尬境地。
“Colds, flu, no big deal, no matter what Kernels can be.” Recently, the Renhe Kerr advertising endorsed by Chen Daoming is not small in CCTV, it seems Renhe is spending huge sums to create this cold medicine brand It’s In terms of the advertisements themselves, the frequency of their creativity, production and delivery should reach the due effect. But the problem is, Keli Ke cold medicine brand’s own strategic focus is not clear, consumers read the commercials, and can not generate enough reason to buy, and ultimately may only fall into the spotlight with no purchase rate embarrassment.