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随着旅行社和旅游地的遍地开花,旅行社为了提高竞争力,加大了对热点旅游地的营销力度。论文主要介绍了热点旅游地的相关情况,旅行社对它的营销的方式,存在的问题,相关的解决方法和前景。旅行社对旅游地的科学合理的营销,对于顾客、旅游地和旅行社而言越来越重要,能为旅游者提供更好的服务和旅游产品;开发适合市场需要的旅游目的地并提高热点旅游地的质量和知名度;成功的营销也能够提高旅行社的效益。随着旅游者
With travel agencies and tourist attractions everywhere, travel agencies in order to enhance their competitiveness, increased marketing efforts to hot spots. The thesis mainly introduces the related situation of hot spots, the way of travel agents to its marketing, existing problems, related solutions and prospects. Travel agencies for tourism, scientific and rational marketing, for customers, tourism and travel agencies in terms of more and more important, to provide better services to tourists and travel products; to develop suitable for the needs of the market and improve the tourism destination hot spots The quality and visibility; successful marketing can also improve the effectiveness of travel agencies. With the tourists